While the Bansky exhibition curated by Steve Lazarides is still open in the city, the local cinematheque screened the documentary Exit Through the Gift Shop which has the name of the artist as director in its credits. Banksy is a mystery as artist and person, and Exit Through the Gift Shop does not aim and will not disperse the secret of his identity. It adds however more light on the origins of the street art genre and develops the documentary genre towards a direction that is both unexpected and rewarding for the viewers, whatever their opinions on this phenomenon may be.
The basic rule of street art is that there are no rules. This film tries to follow this. The principal character starts as a video camera addict (and there is a good reason for his addiction) named Thierry Guetta who at some point discovers street art and starts filming the fringe individuals who make street art during their night escapades. He gets to know some of the most famous ones, including the secretive Bristol-based Banksy. At some point he becomes more and more involved with his subjects, he abandons his bourgeois commercial profession, and street art becomes a way of life. Crossing the border between documenting street art and becoming a street artist comes next, and by the end of the film we see Thierry Guetta having become Mr. Brainwash, a successful artist cashing well on his products, while Bansky has become the maker of the film about him.
The very surprising turnaround makes out of the film a strange hybrid, a documentary where the lines between authors and subjects are blown up, with characters that claim to be real but defy common logic and would risk to be considered ‘non-credible’ in a fiction film. There is also a rather deep subtext and question marks about art and its value, about where street art belongs, about fighting commercial art and becoming successful and rich by selling counter-art. It’s difficult to put it in a box, but this is the case with street art in general. More than anything however, I found this film fun to watch.